The Back to School Blowout is BACK, and it’s better than ever.
What’s up #fitufam! Sarah here, your Chief Community Officer 👋 👋 👋
You may have seen a save the date floating around about and no, it’s not because I’m getting married 👰. It’s for Fit University’s 2nd annual Back to School Blowout, the first and only fitness festival just for college students.
We created The Back to School Blowout to help college students in Boston and the greater New England area kick off the semester in a fun and healthy way. The goal was always to bring together students, brands and organizations to sweat their way through a full day of community building and getting to know the resources in the area. Last year we had over 200 students take over Copley Square and offered up a number of workouts for students to try. Despite a huge downpour, everyone stayed out and finished an intense bootcamp led by our ambassadors… in the pouring rain.
This year, we wanted the Back to School Blowout to accomplish a few things:
- Be prepared for weather: order as many Fit University branded umbrellas as possible. Just kidding – no umbrellas, this event is rain or shine ☔️☀️
- Be as inclusive as possible: build an experience that will keep everyone involved throughout the entirety of the event, instead of just having a bunch of workouts back to back like we did last year
- Represent Fit University as a brand: one that promotes complete fitness + overall wellbeing, not just working out
If I’m being honest, I wasn’t that excited when we started planning for this year. We had a few ideas about how to accomplish the above but nothing made me say YES! THIS IS IT! I felt like we were forcing it and overall, felt kind of meh about the whole event. But then, I started to have some ideas…and more ideas…and more ideas. And then I started reading about the rise of wellness festivals and so I thought…
Why not create a fitness festival exclusive to college students?
I love the concept of fitness festivals – a full day (sometimes multiple days) of fitness, yoga, people to meet, things to learn etc etc. But while fitness festivals are fun and great and all, they’re geared towards a demographic older than college students. Plus, what college student can afford a fitness festival? There’s one happening the same day of the Blowout and tickets are over $150 😮😮. I can’t even afford that.
So we’re doing it. We’re creating a fitness festival for college students.
I started Fit University to help college students understand that it’s not that that hard to stay fit in college and more importantly, that fitness looks and feels differently for everyone. At Fit U, we’re helping students find the fun in fitness by creating sustainable habits to continue after graduation and surrounding themselves with the community to help them do that. That’s what this event is about.
For many, the Back to School Blowout will be an intro to Fit University and who we are as a community and organization. More importantly, this event may be an intro to the many ways students can fit fitness and wellbeing into their lives in a way that works for them. As my counter-part and head of operations, Nina, said it,
“Student lifestyles are different and it’s time we started building a health and fitness community that caters to them; that’s what Fit University is doing and that’s why I’m excited about this event and proud to be on the team behind that effort.”
One day, the Back to School Blowout will be popping up at multiple campuses across the nation: exposing students to the health + wellness resources offered on their individual campus while building a greater community of health + wellness on that campus. If students are introduced to the ways they can live healthy early on in their college career, they can then create those sustainable habits I talked about above; ultimately leading to a healthier life after college.
Alright alright, enough of that. Here’s what can you expect at the Blowout.
tl;dr: find the full event schedule here.
The event runs from 10AM to 2:30PM with a whole lot in between. Students will have the opportunity to try out multiple workouts: taking a spin class with Cyc Fitness (taught by me!), training like a pro (athlete, that is) with Xplosive Performance Academy, or getting to know their new city with a run around Boston. From there, we’ll move into a group yoga class in the beautiful Copley Square, which will then transition into one BIG. ASS. DANCE. PARTY. Seriously. It’s going to be huge. Expect to get down, get sweaty, and have a whole lot of fun. Don’t tell me you don’t dance – we’ll have Eliza Shirazi, my good friend and founder of Kick It By Eliza, helping you out along the way and showing you some moves. Plus, college dancers and musicians keeping everyone entertained and moving. Oh yes, you better believe it.
By this point, we’ll have moved, grooved, flowed, and danced. We’ll all likely be hungry and ready to rest our legs. We’ll definitely be ready for a massage at the LUNA Recovery Zone. Don’t worry, both sweetgreen and Revere, a new plant-based nutrition company, will be on site making sure you’re refueled post-activity.
We’ll end the day with some workshops…putting the “University” in Fit University with a bit of inspiration and education. Start combatting semester stress early with Meditation 1o1, learn to fly with Acro Yoga, or figure out what it means to live healthy + happy with Startup Island, a program run by our friends that’s designed to connect entrepreneurial minded students and young professionals through shared travel experiences.
The Back to School Blowout is open and accessible to all college students. This is an event where all college students can come to feel welcome, happy, healthy and to leave feeling like they’ve got a new community that has their back (because we do!). I think Marisa, our Head of Business Development, said it best,
“I can’t think of a better way to welcome college students back to Boston than to kickstart their semester at the Back to School Blowout. At it’s core, Fit University has always strived to show students that living a healthy lifestyle in college does not need to be daunting, and we’ve built a community around showing them how easy and fun it can be. Fit University is changing the game in college fitness by making it a game everyone can play, and being a part of that is something really special.”
On behalf of the entire #fitufam, I invite you to come to see what we’re all about – the Back to School Blowout and Fit University as a whole.
Yes, the event is technically for college students but hey, even I’m not in college anymore 😉. Molly, our newest addition to HQ agrees,
“The Back to School Blowout is the perfect way for like minded students as well as post graduates to meet and share their love of all things health and fitness.”
So stop by, sweat a little, smile a lot. I promise it’ll be a great day.
Founder + Chief Community Officer